Terms of Service

1. Services

MinuteLead provides SMS-based lead communication services for service businesses, including missed-call text-back, lead qualification, booking automation, follow-up sequences, and re-engagement campaigns. All services are delivered through MinuteLead's proprietary communication platform.

Services are delivered entirely via SMS and automated messaging. Clients do not receive direct access to the underlying platform, dashboard, or backend system as part of any plan. For details on how we collect, use, and protect your information, please review our Privacy Policy and SMS Policy.

2. Eligibility

You must be at least 18 years of age and operating a legitimate business to use our services. By using MinuteLead, you represent that all information you provide is accurate and complete.

3. Subscriptions & Billing

MinuteLead offers two subscription tiers billed monthly:

• Essential — $397/month: Full communication system including missed-call text-back, SMS qualification, booking link delivery, multi-touch follow-up, appointment reminders, review requests, and win-back sequences. Single location.
• Growth — $697/month: Everything in Essential plus support for up to 3 business locations, custom routing rules, extended re-engagement sequences, and priority setup and support.

For businesses with 4 or more locations, please contact us for a custom plan.

A lead interaction is defined as one automated conversation triggered by a missed call or inbound inquiry — including the text-back, qualification messages, booking link, and follow-up sequence for that lead.

Billing occurs monthly on your signup date. Payments are processed securely through Stripe. By subscribing, you authorize MinuteLead to charge your payment method on a recurring basis.

4. Setup Fees

A one-time setup fee applies to each plan and is charged at the time of signup:

• Essential: $397 one-time
• Growth: $697 one-time

The setup fee covers full onboarding, system configuration, message template setup, phone number provisioning, and go-live support. Setup fees are non-refundable once onboarding has begun.

5. Cancellation & Refunds

You may cancel your subscription at any time with no long-term commitment. Cancellations take effect at the end of your current billing period — you retain access to the service until that date.

Monthly subscription fees are non-refundable for the current billing period. Setup fees are non-refundable once onboarding has commenced. If you cancel before onboarding begins, your setup fee may be refunded at our discretion.

6. SMS Messaging & Volume Limits

Your plan determines the number of automated lead interactions the system will handle each month. If your inbound call volume exceeds your plan's monthly cap, we will notify you and offer the option to upgrade to the next tier.

You are responsible for ensuring that the use of our SMS communication service complies with applicable laws in your jurisdiction, including Canada's Anti-Spam Legislation (CASL) and any applicable provincial regulations.

You must not use our service to send unsolicited messages to individuals who have not consented to receive communications from your business.

Opting out: Any recipient of automated SMS messages sent through MinuteLead may opt out at any time by replying STOP to any message. Upon receiving an opt-out request, all future automated messages to that number will cease immediately. Recipients may also reply HELP for assistance or contact info@minutelead.ca for support.

Message and data rates: Standard message and data rates may apply depending on the recipient's mobile carrier and plan. Message frequency varies based on plan tier and inbound call volume. MinuteLead is not responsible for any charges incurred by recipients from their mobile carrier in connection with SMS messages sent through our service.

Carrier liability: MinuteLead and mobile carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission by the recipient's mobile carrier and network conditions. Neither MinuteLead nor any mobile carrier shall be held liable for any failure or delay in delivering SMS messages for any reason.

7. Acceptable Use

You agree not to use MinuteLead's services to:

• Send spam, unsolicited messages, or deceptive communications
• Violate any applicable law or regulation
• Impersonate any person or entity
• Transmit harmful, abusive, or fraudulent content
• Interfere with the operation of our platform or third-party systems

We reserve the right to suspend or terminate accounts that violate these terms without notice or refund.

8. Intellectual Property

All content, branding, software, and materials on the MinuteLead website and platform are the property of MinuteLead and protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works without written permission.

9. Disclaimer of Warranties

Our services are provided "as is" without warranties of any kind, express or implied. We do not guarantee that our services will be uninterrupted, error-free, or that any particular result (such as a specific number of booked jobs) will be achieved.

10. Limitation of Liability

To the fullest extent permitted by law, MinuteLead shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of our services. Our total liability to you shall not exceed the amount paid by you in the three months preceding the claim.

11. Governing Law

These Terms are governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.

12. Changes to Terms

We may update these Terms of Service at any time. Material changes will be communicated via email or posted on our website. Continued use of our services after changes are posted constitutes acceptance of the revised terms.

13. Contact